SPRING/SUMMER 2022 COLLECTION
‘TIE GAME’ DIGITAL SHOW AT LONDON FASHION WEEK IN COLLABORATION WITH NEW BALANCE FOOTBALL
Photography Yann Faucher
Styling Gary Armstrong
TIE GAME
Known for her contemporary yet timeless aesthetic, Carlota Barrera presents the brand’s new Spring Summer 2022 collection, where the relaxed atmosphere of 70s football and the brand's natural magnetism and timeless elegance meet in a common ground. For the launch at London Fashion Week, Carlota Barrera has teamed up with New Balance Football and its clubs AS Roma, LOCS Lille, FC Porto and Athletic Club, whose 21/22 kits are featured throughout the looks of the digital show.
Carlota Barrera introduces in her collection new essential pieces such as two-colour knitted polo shirts, T-shirts with messages inspired by homemade Word Art posters, shirts with spray-effect stripes and technical tailoring and outerwear. The reinvented, contemporary and timeless tailoring reappears in shades of green, off white and black with fluid trousers with vertical stripes appearing throughout the show.
There has always been a clear link between football, fashion and culture, being a sport that historically began focused on conventional values and in recent years has reinvented itself and experiences constant evolution. Today, football is no longer just a sport. It is now art, fashion and design, all encompassed in a lifestyle that manages to reach a new consumer and, above all, to be closer to new and upcoming generations.
Carlota Barrera & New Balance Football are the perfect combination of fashion and functionality. Classic approach to new techniques, technology and an innovative vision of the traditional. Both reinterpret the past to make it relevant and contemporary in the present and the future. Both brands merge style, well-being, inclusivity and social awareness.